Benefit They’re Real Mascara, Jet Black 0.3oz


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Experience the power of Benefit’s They’re Real! Mascara in Jet Black. This award-winning mascara goes beyond expectations to deliver the blackest black, most dramatic lashes imaginable. The innovative brush and formula work together to lengthen, volumize and define each lash from root to tip for a wide-eyed, wide-awake look.

Revolutionary Brush Design

The specially designed brush features staggered bristles that grab close to the root, boosting length and definition. The bristles are also finely tapered to reach even the tiniest lashes, coating them in deep, dark pigment. The clever shape allows the brush to follow the natural curve of your lashes, depositing the maximum amount of mascara on each one.

Innovative Formula

Benefit’s lash-building formula contains a special polymer that forms tiny tubes around your lashes. This creates an instant boost in length and volume while preventing smudges and clumps. The quick-drying jet black pigment adheres tightly to lashes so the effects last all day long with no flaking or fading.

Key Features:

  • Lengthens, volumizes and defines
  • Jet black pigment for dramatic intensity
  • No smudging or flaking
  • Lasts up to 12 hours
  • Ophthalmologist tested
  • Suitable for contact lens wearers

How to Use

Start by curling your lashes with an eyelash curler to lift and open up your eyes. Apply They’re Real! Mascara starting at the base of your lashes. Wiggle and sweep the brush up through tips. Apply 1-2 coats for a natural everyday look, or keep layering for added drama. No need for eyelash primer, They’re Real does it all!

Finish with multiple coats to build bold, clump-free volume. For extra impact, apply to lower lashes too. Remove with warm water and a gentle makeup remover at the end of the day.

Real Results

They’re Real! Mascara is an award-winning favorite for its ability to take lashes to new heights. The combination of the specially engineered brush and lash-enhancing formula promotes fast visible growth. See your lashes transform before your eyes into their longest, strongest, most defined version yet.

This mascara is also ophthalmologist tested and safe for contact lens wearers. The smudge-proof formula won’t end up under your eyes or on your lids. No flaking or fallout either. Just big, gorgeous lashes that last all day.

Over 94% saw dramatic length and volume, and over 90% noticed visibly longer lashes in consumer testing. Once you experience the miracle of They’re Real! Mascara for yourself, you won’t be able to live without it. Your lashes will be blacker than black, bolder than bold.

Real Reviews

“This mascara completely transformed my short, stubby lashes into long and lush fringe! It goes on so smoothly and really grabs every tiny lash. The brush is amazing and it truly delivers drama. They’re Real is my holy grail mascara!”

“I love how it makes my lashes look so thick and dark. The formula doesn’t clump or get flaky. It lasts forever too! I can put this on in the morning and my lashes still look fabulous at night. The brush separates and defines perfectly. They’re Real is the best mascara I’ve ever used.”

“This makes my lashes look unbelievable – so jet black and voluminous! The tiny brush really builds each lash from base to tip. No spidery or clumpy lashes, just gorgeous definition. It also lasts forever without smudging on my oilier lids. They’re Real is the real deal!”

Take Your Lashes Beyond

Experience the transformative, lash-boosting power of They’re Real! Mascara from Benefit. See what dramatic lengths this bestselling formula and magic wand brush can take your lashes to. Perfectly defined, ultra black lashes beyond your wildest dreams are just one coat away.


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