Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara


SKU sku00285 Category


Get ready to bat those lashes and wow the crowds with the revolutionary Roller Lash Mascara from Benefit Cosmetics! This innovative formula not only curls and lifts your lashes to new heights, but it also keeps them looking fabulous all day long. Say goodbye to droopy, lackluster lashes and hello to a flutter that will turn heads.

Curls That Last from Sunup to Sundown

The Roller Lash contains an instant curve-setting ingredient that grabs lashes right at the base and holds for a curl that astoundingly lasts up to 12 hours. No more having your lashes go straight after just a few hours – this mascara is the real deal for curving and lifting. The curved brush hugs your lashes from root to tip, maximizing the effects of the formula.

No Smudges or Flakes in Sight

Not only does the Roller Lash provide extraordinary curl power, but it also goes on smoothly and lasts all day long without smudging or flaking. The formula is water-resistant, so you don’t have to worry about your lashes coming undone in humid weather or from unexpected sprinkles. No matter what your day brings, this mascara has your back.

Lengthens and Separates While It Lifts

This mascara doesn’t just excel at curling and lifting – it also lengthens and separates lashes like a pro. The tapered brush is designed with tiny hooks to help grab and separate each lash, coating them fully from base to tips. Say goodbye to clumpy lashes and hello to a soft, feathery effect. Your lashes will look so long and defined, it will seem like you’re wearing false eyelashes.

Easily Remove the Day’s Makeup

Even though this mascara has tenacious curl and staying power, it can be easily removed at the end of the day with makeup remover. No need to rub or tug at your eyes to get your makeup off. The formula gently dissolves away, leaving your lashes fresh and ready for the next day.

Ophthalmologist Tested and Suitable for Sensitive Eyes

The Roller Lash formula is ophthalmologist tested and suitable for those with sensitive eyes or contact lens wearers. No need to worry about irritation or stinging with this mascara. It provides all of the lush, long-lasting effects without any of the harsh side effects of some formulas. Even those with sensitive eyes can enjoy the look of false eyelashes with this product!

How to Apply for Best Results

For optimum curl and lift, start by using an eyelash curler before applying the mascara. Then apply starting at the base of your lashes, wiggling the wand back and forth as you move up the length of your lashes. Apply two to three coats for maximum impact, allowing each coat to dry between applications. For extra curl, you can even hold the wand vertically at the base of your lashes for a few seconds before sweeping up.

Experience the Magic Yourself!

Take your lashes to new heights with the revolutionary Roller Lash Mascara by Benefit Cosmetics. The innovative instant curve-setting formula holds a curl for 12 hours, while separating, lifting, and lengthening lashes. This mascara goes on smoothly, lasts all day, and removes easily with makeup remover. Give your lashes the treat they deserve and experience the magic of Roller Lash today!


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