Aveeno Apple Cider Vinegar Sulfate-Free Shampoo for Shiny, Healthy Hair


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Tired of dull, limp locks? Give your hair a boost of shine and volume with Aveeno’s Apple Cider Vinegar Sulfate-Free Shampoo. Infused with clarifying apple cider vinegar, this farm-fresh inspired formula cleanses and reinforces brilliance from root to tip while soothing the scalp.

Clarifying Apple Cider Vinegar

The star ingredient in this shampoo is apple cider vinegar, revered for centuries for its many benefits. Apple cider vinegar clarifies and removes buildup, so your scalp and strands are squeaky clean. It also seals the hair cuticles to reflect light and boost shine. Plus, its acidic pH helps balance and nourish the scalp to promote a healthy environment for your hair to thrive.

Sulfate-Free Gentleness

This shampoo is free of sulfates, those harsh cleansers that can irritate sensitive scalps. The sulfate-free formula is gentle enough for daily use and safe for all hair types including color-treated. It effectively cleanses without stripping hair of its natural oils so strands never feel dry or parched.

Farm-Fresh Inspired

Inspired by the soothing properties of farm-fresh oats, this shampoo’s signature ingredient is antioxidant-rich oat. Oat conditions as it cleanses, leaving hair touchably soft, smooth and manageable. And since the oat soothes the scalp, you’ll never have to worry about an itchy or irritated head after shampooing.

Moisture-Balancing Formula

This shampoo strikes the perfect balance of cleansing and conditioning. It removes impurities without over-stripping so your hair maintains just the right amount of natural oils. With each wash, color-treated hair retains its vibrant hues longer. And for those with oily roots and dry ends, this formula leaves the scalp clean while hydrating parched mid-lengths and tips.

Pure, Wholesome Ingredients

In addition to apple cider vinegar and antioxidant oat, this shampoo contains only the good stuff. You’ll never find sulfates, parabens, dyes, or other harsh chemicals in our formulas. Our products use ingredients guided by science and blended by art to nourish your hair holistically.

For All Hair Types

This shampoo is safe for all hair types including:

  • Curly
  • Straight
  • Thick
  • Thin
  • Color-treated
  • Oily
  • Dry
  • Damaged
  • Dull

It also works for all scalp types including sensitive and oily scalps. Both the scalp and strands are left balanced, nourished, and healthy.

Daily Detox for Hair

Use this shampoo daily to remove impurities, boost shine, and keep your scalp and hair happy. Think of it like washing your face – a daily detox clears the way for healthy hair. On days when strands need an extra boost, massage in and leave on for a few minutes before rinsing for a deeper clarifying treatment.

How to Use

  1. Apply to wet hair and work into a rich lather from roots to ends
  2. Gently massage scalp to boost circulation and nourish follicles
  3. Let sit 1-3 minutes for deeper clarifying (optional)
  4. Rinse thoroughly
  5. Follow with Aveeno Apple Cider Vinegar Conditioner for optimal results

Aveeno Hair Care

Aveeno has been a trusted hair care brand since 1945. Our farm-fresh inspired formulas harness the soothing power of oat to nourish hair and scalp gently yet effectively. In addition to shampoos and conditioners, we also offer leave-in treatments, oils, and styling products to boost brilliance, softness, and manageability. Aveeno believes in using only pure, natural ingredients formulated without harsh chemicals. Our products promote scalp and strand health, naturally.

The Aveeno Difference

What makes Aveeno different?

  • Soothing oat is the first ingredient in all our hair formulas
  • Free of sulfates, parabens, dyes, and other harsh chemicals
  • Balances moisture levels to avoid over-stripping
  • Nourishes and soothes scalp for a healthy foundation
  • Leaves hair touchably soft and shiny
  • Made with natural, wholesome ingredients
  • Cruelty-free and environmentally-friendly

Love Your Hair Again

Bring back the shine, softness, and manageability you love with Aveeno’s Apple Cider Vinegar Sulfate-Free Shampoo. Clarify and nourish your scalp while boosting brilliance and touchable softness. Made with wholesome farm-fresh ingredients, it’s the gentle boost your hair has been waiting for.


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