Aveda Men’s Pure-Formance Grooming Clay for Strong Hold and Matte Finish


SKU sku00197 Category


Take control of your style with Aveda Men’s Pure-Formance Grooming Clay. This lightweight, matte-finish styling clay adds strong hold and texture without unwanted shine or stickiness. Simply work a small amount between your palms and smooth through damp or dry hair for endless styling options.

Strong Hold That Still Feels Natural

Aveda’s unique formula contains micro-fibers that cling to hair strands for superior hold that lasts all day. Unlike stiff, heavy gels and waxes, this grooming clay lets you mold, sculpt and define your look while still feeling natural and flexible. The matte finish keeps hair from looking greasy or overdone.

Thickens and Texturizes

Adding volume and texture is easy with Aveda Men’s Grooming Clay. Just focus on the roots and texturize the ends as you style your hair. This gives fine or thin hair a visible thickness and fullness without weighing it down. For short styles, use your fingers to rough up the texture on top for a naturally disheveled look.

Made for Versatility

Aveda’s grooming clay can be used to achieve almost any hairstyle. Sculpt neatly combed looks with a side part or slick back. Create messy, undone texture with your hands. Spike up the fringe or form it into a faux hawk. Apply to dry hair for a quick refresh during the day. Since it’s paraben-free and made with naturally derived ingredients, you can reapply as needed without buildup.

Key Features:

  • Provides strong, flexible hold
  • Leaves a natural, matte finish
  • Made with 77% naturally derived ingredients
  • Lightweight micro-fibers for texture
  • Thickens and adds fullness
  • Paraben-free formula
  • Ideal for short to medium styles
  • Gives hair a more natural look and feel

How to Use

After shampooing and conditioning, work a pea-sized amount of Aveda Men’s Grooming Clay between your palms to warm and soften. Apply to damp or dry hair, focusing on the roots and ends. Style as desired with your fingers, comb or brush. For added volume, flip head upside down while blow drying.

Tip: If hair feels crunchy or stiff after applying, you’ve used too much product. Add clay in small amounts until you achieve the right level of hold for your hair type.

Made for Styling Versatility

Aveda’s grooming clay can create diverse looks including:

  • Slicked back undercuts
  • Spiked fringe or faux hawks
  • Textured crop tops
  • Neat side parts
  • Messy bedhead texture
  • Natural waves with definition

Suitable for All Hair Types

Whether your hair is fine and thinning or thick and unruly, Aveda Men’s Grooming Clay offers the right level of hold. The lightweight formula won’t overload fine hair or cause flaking. For thick hair, it provides control and tames frizz and flyaways. The matte finish works for straight, wavy or curly locks.

Naturally Derived Ingredients

Aveda is passionate about botanical ingredients. This styling clay contains beeswax, a natural alternative to petroleum-based waxes and gels. Organic essential oils like spearmint and vetiver give it an energizing, earthy scent. The formula is 77% naturally derived and free of parabens.

Quality Hair Care from a Responsible Brand

Aveda aims to set an example for environmental leadership and responsibility in the beauty industry. Their manufacturing facilities run on 100% renewable energy and they reuse, reduce and recycle whenever possible. Aveda also partners with communities and organizations around the world to promote clean water access, education, and women’s rights.

Experience the quality of Aveda Men’s styling products. Their grooming clay offers salon-quality performance plus the superior hold and finish men want. With flexible control, natural thickness, and a light touch, you can create any hairstyle with ease.


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