Keep your hair looking naturally stylish with American Crew’s Forming Cream. This versatile styler provides a medium hold so you can create clean and textured looks that last all day.
The lightweight formula is ideal for men with short to medium length hair. It offers just the right amount of hold and shine to shape, sculpt and define your style. Whether your hair is straight, wavy or curly, the forming cream allows you to enhance your natural texture.
Medium Hold that Lets You Restyle Throughout the Day
The medium hold from American Crew’s forming cream gives you flexibility to tweak your hairstyle as needed. Unlike a strong gel or wax that locks hair in place, this product lets you reshape and refresh your look with just a comb through.
Run your fingers through to lightly tousle the top or brush back strands that have fallen out of place. The moderate hold resists frizz and flyaways without flaking or becoming overly stiff.
Lightweight Cream Softens and Conditions
American Crew designed this forming cream to moisturize hair as it styles. The lightweight formula contains conditioning agents that soften strands while providing hold.
Natural oils smooth the cuticle and improve manageability so styling stays flexible. Panthenol (vitamin B5) hydrates to prevent dryness and breakage. Your hair remains touchably soft instead of crunchy or sticky.
Medium Shine for a Natural Finish
A medium shine finish gives your hair a healthy, natural looking sheen. The forming cream provides subtle illumination without an overly slick or greasy look.
Whether your hair is straight, wavy or curly, the medium shine brings out dimension and texture. Styles look clean and sophisticated, never overly stiff or shiny.
Fights Frizz and Flyaways
Unruly frizz and flyaway hairs can sabotage your sleek hairstyle. American Crew’s forming cream contains smoothing and humidity-resistant ingredients to tame unmanageable strands.
Natural oils like avocado and olive moisturize while providing frizz control. Panthenol seals the cuticle to prevent humidity from seeping in and swelling strands.
Your style maintains its shape in damp or humid conditions instead of poofing out.
Versatile Styling for All Hair Types
American Crew designed its forming cream to work well for men with all hair types. The formula provides versatility to create an array of trendy or classic styles.
Straight Hair: Sculpt neat side parts or textured crops that stay in place. Add texture by roughing up ends or create clean polish with a smooth comb over.
Wavy Hair: Define waves and prevent frizz by working a small amount of the cream through damp hair. Finger style or air dry for touchable definition.
Curly Hair: Use a dime-sized amount to enhance natural curl formation. Air dry or diffuse to intensify texture and volume.
Thick Hair: Tame unruly strands and prevent puffiness. The lightweight cream also helps straighten thick curls.
Fine Hair: Add flexible hold for delicate hair. Build volume by lifting roots during styling.
- Medium hold and medium shine
- Lightweight cream conditions as it styles
- Versatile for many hairstyles and hair types
- Helps tame frizz and flyaways
- Lets you reshape and restyle throughout the day
- Leaves hair touchably soft, not stiff or sticky
- Subtle shine appears natural, not greasy
How to Use
American Crew recommends using a small amount of forming cream for manageable styling with a natural look.
Start with damp, cleanly washed hair. Work a dime-sized amount between your palms to warm the product. Run your fingers through hair and style as desired.
For added volume, lift hair at the roots while blow drying. Use a comb to smooth flyaways or stray hairs.
Reactivate your style anytime by running your fingers through your hair or applying more cream.
The American Crew forming cream contains high-quality ingredients selected just for men. Natural oils provide touchable softness and shine while panthenol moisturizes to prevent dryness.
The brand never uses paragons, lauryl sulfates, mineral oils, petrolatum, phthalates or gluten in their products. Their collections are cruelty-free and vegan.
Trusted Brand for Over 25 Years
For over two decades, American Crew has specialized in men’s grooming products. Their styling, shampoo, conditioner and body collections are loved by men worldwide.
The brand pioneered the men’s styling industry. Today their products are found in thousands of salons and homes globally. Men rely on American Crew for hair and body essentials with high-performance results.
Experience the brand’s proven expertise with American Crew Forming Cream. This versatile styler lets you create natural texture and movement for today’s popular hairstyles.