American Crew Forming Cream for Natural, Frizz-Free Styling – Medium Hold and Shine (3 Oz)


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Looking for an easy way to style your hair while keeping a natural, textured look? American Crew’s Forming Cream is the product for you. This moisturizing cream gel provides medium hold and shine to tame frizz and flyaways without making your hair look or feel crunchy.

Get Flexible Styling and Frizz Control

The American Crew Forming Cream works like a hair gel to add definition and hold while maintaining a natural, flexible finish. The medium hold lets you style and sculpt your hair into place without appearing overly stiff or hardened. It’s the perfect product when you want your hair to look like you styled it effortlessly.

The moisture-rich formula keeps hair soft and touchable, never sticky or flaky. It smoothes flyaways and controls frizz even in humidity, keeping your style intact. Whether your hair is straight, wavy, curly, or anywhere in between, the Forming Cream offers frizz-free styling.

Lightweight Nourishment for Healthier Hair

While providing styling benefits, the Forming Cream also nourishes your hair with lightweight hydration. The non-greasy formula contains moisturizing ingredients like hydrolyzed wheat protein and panthenol (provitamin B5) to condition hair and improve softness. Your hair will look and feel healthier with continued use.

Simple to Use for All Hair Types

Using the American Crew Forming Cream couldn’t be easier. After shampooing and towel drying your hair, simply work a small amount of the cream between your hands. Apply it evenly from roots to ends, then style as desired. Let your hair air dry or blow dry to set your look in place.

The versatile formula works for all hair types, from thin to thick and straight to curly. It can be used to add texture and separation or tame unruly strands. Try using it to direct hair flow, tame cowlicks, smooth flyaways, or give strands a subtle, natural-looking lift.

Alcohol-Free Formula Won’t Dry Out Hair

The alcohol-free formula ensures the Forming Cream won’t dry out your hair or cause flaking. It rinses out easily with shampoo, so you can switch up your style from day to day. For best results, use it along with other American Crew hair products that complement your hair type and desired look.

Made for Men by the Grooming Experts

Backed by 25 years of grooming expertise, American Crew creates products specifically for men’s needs. Their dedicated team of stylists and chemists research the latest ingredients and trends to design innovative, easy-to-use solutions for hair, body, shave, and style.

Men rely on American Crew products to look and feel their best every day. When you want reliably good hair days, reach for the American Crew Forming Cream.

Satisfaction Guarantee

American Crew stands behind the quality of their products. If you aren’t completely happy with the Forming Cream, return it within 30 days for a full refund of the purchase price.

Product Details

  • Size: 3 fl oz
  • Hold: Medium
  • Shine: Medium
  • Scent: Light citrus
  • Cruelty-free
  • Paraben-free
  • Gluten-free

Experience the difference American Crew can make. Pick up a jar of the Forming Cream for effortless, natural styling on your terms.


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