Give your lashes the attention they deserve with Almay’s waterproof mascara. This multi-benefit formula goes beyond basic black to deliver dramatic volume, intense length, and defined separation for a eye-opening look that lasts.
Ophthalmologist-Tested and Hypoallergenic
Almay deeply cares for the health and safety of your eyes. Their mascara formula is ophthalmologist tested and hypoallergenic, ensuring it’s gentle enough for even sensitive eyes and contact lens wearers. No need to worry about irritation or discomfort.
Nourishing Keratin and Panthenol
While volumizing and lengthening your lashes, Almay’s mascara also nourishes them to keep them strong and healthy-looking. The formula contains keratin proteins that reinforce lashes from root to tip. Panthenol conditions and moisturizes to prevent brittle breakage.
No Smudges, No Flakes
This mascara was made to last all day without smudging, flaking or clumping. The unique smooth gel-glide formula adheres perfectly to lashes while the specially designed brush separates and coats each lash from base to tips for buildable drama that stays put. No messy under eye circles or raccoon eyes here!
How to Apply
Start by curling your lashes with an eyelash curler to lift and open up your eyes. Then apply a light coating to your top and bottom lashes, wiggling the brush back and forth to ensure even application. Let it dry slightly before going back with a second coat, concentrating on the outer corners of your eyes to create a subtle cat eye effect. For more impact, apply additional light coats, allowing each layer to dry in between.
Perfect Partner to Eye Makeup
This mascara is the ideal finishing touch to complete any eye look. Pair it with Almay’s collection of velvety eyeshadows, gliding eyeliners, and volumizing primers for a harmonized eye makeup routine. For daytime, sweep on soft nude and champagne tones, finishing with a couple coats of mascara for wide-eyed enhancement. At night, amp it up with shimmering purples and bold blacks for dramatic after-dark vibes.
Tips for Removing Waterproof Mascara
Waterproof mascaras have incredible staying power, but can be trickier to take off at the end of the day. Avoid tugging at your delicate eye area. Gently massage in eye makeup remover or micellar water, then hold a soft cotton pad over your closed eyelid for 30 seconds to allow the makeup to dissolve before wiping away. Follow up by washing your face as usual. Your lashes will feel clean, fresh, and ready for your next application!
How do I apply mascara without clumping? Start at the base of your lashes and wiggle the brush back and forth in a zig zag motion as you move up to lightly coat each lash individually. Let the formula dry slightly between coats.
How do I make my lashes look longer? Curl them first with an eyelash curler! Then apply mascara starting from the roots to extend the appearance.
How long does unopened mascara last? About 3 years for waterproof formulas and 2 years for regular.
How do I remove waterproof mascara? Use a bi-phase eye makeup remover or micellar water before washing as usual. Don’t pull at your eyes.
What’s the difference between waterproof and regular mascara? Waterproof has polymers that resist smudging and humidity. It’s harder to remove but won’t budge!
Almay wants you to look and feel your best every single day. They stand behind all their products and offer a 100% satisfaction guarantee. If you’re not completely thrilled with your waterproof mascara for any reason, return it to the store for a full refund or replacement.
Give your lashes the lush length and volume they’ve been wishing for. Pick up Almay’s multi-benefit waterproof mascara today and experience beautiful eyes that wow!