Almay Smart Shade Matching Foundation, SPF 15


SKU sku00227 Category


Discover your ideal foundation match with Almay’s groundbreaking Smart Shade Matching Foundation. This innovative liquid foundation instantly adjusts its shade to match your unique skin tone for a flawless, natural look every time.

The magic lies in Almay’s advanced Tonemimic technology. Tiny color-changing spheres embedded in the lightweight cream formula break open and release pigment as you blend, creating your perfect shade match. No more guesswork, no more mismatches. Almay does the work for you!

Simply smooth on like a lotion and watch as Smart Shade Matching Foundation seamlessly transforms from white to your ideal tone. The lightweight, buildable medium coverage leaves skin looking naturally radiant and healthy, not cakey or overdone. No streaks, no harsh lines, no unnatural color. Just fresh, lit-from-within perfection.

Smart Shade’s proprietary formula also includes broad spectrum SPF 15 sunscreen to protect your skin from UV damage. So it doubles as your daily moisturizer and foundation, simplifying your routine. The oil-free, non-comedogenic formula won’t clog pores or cause breakouts, even with everyday use.

Of course, Almay Smart Shade Matching Foundation upholds our longstanding commitment to kind-to-skin ingredients. It is hypoallergenic and dermatologist tested to be non-irritating for sensitive skin. You’ll never find harsh chemicals, fragrances, parabens, or other nasty additives in this formula. Just clean, botanically-derived extracts like aloe and chamomile that soothe and condition as you wear.

How does Smart Shade work its magic? Almay lab experts identified 6 universally flattering shade families that complement a wide range of skin tones. Then they used cutting-edge color-change technology to create a foundation that activates when applied. The result is a tailored match and effortless application in one simple step.

Here’s how Almay’s innovative Tonemimic technology works:

Tiny, lightweight spheres are suspended in the lightweight cream. These spheres encapsulate pigment and minerals.
When you smooth Smart Shade onto skin, the friction causes the spheres to rupture, releasing their color payloads.
Pigments and minerals instantly swarm to fill in and even out skin’s imperfections, adjusting their intensity to create the perfect tone match.
Light-reflecting minerals give that soft focus effect, further blurring imperfections like fine lines, pores, and blemishes.
Silicones allow the formula to spread evenly and smoothly, without dragging on skin. They also provide hydration and a luminous finish.
The cream formula builds easily, allowing you to control coverage from medium to full to achieve your ideal balance of flawless and natural.
Smart Shade makes getting your perfect shade match easy breezy:

Comes in 6 flexible shades optimized to work across multiple skin tones: Fair, Light, Light/Medium, Medium, Medium/Tan, and Tan.
No need to test swipe across your jawline. Just dot and blend! The color spheres release pigments suited for your unique undertone as you apply.
Works with warm, cool, and neutral undertones. Smart Shade’s active pigments automatically adjust intensity to flatter your skin’s natural tone.
Sheer, buildable coverage lets you control how much coverage you get, from medium to full. Build over blemishes or sheer out for a lighter application.
Ultra-creamy, lightweight texture feels like a lotion on skin. Non-greasy, fast-absorbing, and breathable.
Blends seamlessly for a smooth, natural look. No telltale lines of demarcation along your jaw or hairline.
Give your makeup routine an instant upgrade with Smart Shade Matching Foundation. Satisfaction guaranteed with Almay’s 100% money-back promise. Pick up a bottle today and experience the perfect complexion match for yourself!


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