Almay Length & Lift Hypoallergenic Lengthening Mascara – Get Long, Lifted Lashes Without Irritation


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Discover the mascara that gives you long, lifted lashes without any of the irritation! The Almay Length & Lift Mascara is specially formulated to lengthen, lift and condition your lashes. This gentle, buildable mascara creates a flawless, extended lash look without any clumping, flaking or smudging.

Nourishing Formula Leaves Lashes Looking Healthy & Strong

The Almay Length & Lift Mascara contains a lash-caring complex enriched with plant-based waxes and conditioners that nourish your lashes. This leaves them looking healthy, strong and beautiful. The conditioning formula coats each lash from root to tip, leaving no lash behind!

Lengthening Brush Magnifies Each Lash

The uniquely designed brush features densely packed, crisscrossed bristles that separate and define each lash. This allows the lengthening formula to magnify and extend each lash for a eye-opening effect. The tapered brush head coats even the tiniest corner and bottom lashes.

Buildable, Clump-Free Formula

The lightweight mascara formula glides on smoothly and evenly. It allows you to gradually build up the intensity for just the right amount of length and lift. No clumps or globs here! The lengthening fibers wrap around each lash to extend from root to tip.

Ophthalmologist Tested & Hypoallergenic

True to Almay’s promise, the Length & Lift Mascara is ophthalmologist tested and hypoallergenic. It is specially formulated to minimize irritation, even for those with sensitive eyes and contact lens wearers. This gentle mascara is also free of fragrance, parabens, phthalates and other harsh chemicals.

Conditioning Ingredients Nourish Lashes

Beeswax: Natural wax that conditions lashes to prevent breakage and replenish moisture.
Carnauba Wax: Plant-based wax that coats lashes to prevent smudging and flaking.
Panthenol: B-vitamin that penetrates lashes to reinforce and strengthen.
Rice Bran Wax: Natural wax that smooths and softens lashes.

Lengthening Ingredients Extend Lashes

Paraffin: Mineral wax that adheres to lashes to add length.
Synthetic Beeswax: Extends and separates lashes.
Acacia Senegal Gum: Natural polymer that lengthens and thickens lashes.
Styrene/Acrylates Copolymer: Film former that lengthens lashes.

Volumizing Ingredients Plump Lashes

Glyceryl Stearate: Conditioning agent that plumps lashes.
Cetearyl Alcohol: Fatty alcohol that thickens lashes.
Stearic Acid: Fatty acid that adds fullness and body.

Sustainable Plant-Based Bristle Brush

The Almay Length & Lift Mascara brush is made with 100% plant-derived bristles for a lower environmental impact. The crisscrossed bristles comb through lashes to coat and separate each one root to tip.

Recyclable & Cruelty-Free Packaging

The sleek black tube and cap are made with 50% post-consumer recycled plastic. The mascara packaging is recyclable through Almay’s TerraCycle program. The formula is also cruelty-free.

How to Apply for Long, Lifted Lashes:

Start with bare lashes or apply after curling. Avoid waterproof mascaras.
Wiggle the brush at the base of lashes and sweep up. Apply 1-2 coats for lengthening.
Let each coat dry before applying the next to prevent clumping.
Add additional coats to build volume and lift as desired.
Finish by combing through lashes with the brush to separate.
Experience the lengthening, lifting power of the Almay Length & Lift Mascara! This nourishing, buildable formula conditions and extends lashes without any flaking, smudging or irritation. The unique brush coats each lash for eye-opening magnification. Get the long lashes you’ve always wanted – try the Almay Length & Lift Mascara today!


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