Almay Intense i-Color Bold Liquid Eyeliner – Long Lasting, Smudge-Proof Liquid Liner for Dramatic & Precise Cat Eye Looks – Dermatologist Tested & Hypoallergenic


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Achieve show stopping eye looks with the new Almay Intense i-Color Bold Liquid Eyeliner. This innovative liquid liner delivers intensely pigmented color and all day staying power. The unique flex tip applicator allows you to effortlessly create everything from thin, precise lines to bold, dramatic cat eyes.

Longwearing, Smudge-Proof Formula

The Intense i-Color Bold Liquid Eyeliner glides on smoothly and dries down quickly to a transfer-resistant, waterproof finish that won’t smudge, smear or fade. It’s specially formulated to be budge-proof and flexible so your eyeliner lasts up to 16 hours without flaking or cracking. This eyeliner is perfect for creating eye makeup that lasts from day to night.

Saturated Color Payoff

Get intense color payoff and pigmentation in just one stroke. The jet black shade provides complete opacity for maximum impact. No need to reapply throughout the day to maintain an eye-catching look. The color is formulated to be highly pigmented and easy to apply.

Flex Tip Applicator for Precise Control

The tapered flexible tip applicator allows you to create diverse eyeliner looks with perfect control and accuracy. Easily sweep color across the lashline or flick up a dramatic cat eye. The flexible tip glides smoothly across the eyelid without tugging or skipping. From ultra-fine details to thick bold lines, the applicator makes it easy to achieve your desired look.

Hypoallergenic & Dermatologist Tested

This liquid eyeliner is suitable for even the most sensitive eyes. It’s hypoallergenic, fragrance free, and ophthalmologist tested. The formula contains no harsh chemicals or irritants that could cause eye redness or discomfort. It’s designed to glide on gently without any pulling or tugging on the delicate eye area.

Cruelty Free & Vegan

Almay is proud to be cruelty free. Our products are never tested on animals. This eyeliner is also completely vegan and does not contain any animal derived ingredients.

How to Apply

Start by prepping eyelids with primer and concealer to ensure a smooth base. Shake the eyeliner bottle before use.

Gently pull lid taut and begin at the inner corner, sweeping liner across lashline in short strokes. Use the tip to gradually thicken line as you move towards outer corner.

For cat eyes, start liner at outer corner and flick up and inwards towards lashline. Use small strokes to fill in.

Finish by lining lower lashline if desired. Allow liner to dry fully before opening eyes. Remove with gentle makeup remover.

Tips for the Perfect Cat Eye

Use eye shadow primer to prep lids – this helps liner adhere and last. Start with the flick outwards from the outer corner first. Work in short strokes and build up to the shape you want.

Draw bottom line just below lashes first, then connect top line to it. This helps keep symmetry. Go slowly and don’t worry about perfection. Use cotton swab to tidy up any errors.

Set liner with matching eye shadow to make it completely budge proof. Let liner dry between coats to prevent smudging. Finish by curling lashes and applying mascara.

Complete Your Eye Look

Pair your bold cat eye liner with these Almay products:

Almay Shadow Squad Eye Shadow Palette – Build stunning eye looks with these coordinated quads featuring matte, shimmer and glitter finishes.

Almay Intense i-Color Everyday Neutrals Eyeshadow – These silky powder shadows can be used as base shades, in the crease, or to set liner. The neutral tones are easy to wear for day or night.

Almay Surprise Volumizing Mascara – Maximize lashes with this volumizing mascara that lifts, curls and thickens for a wide eyed look. The tapered brush coats even tiny corner lashes.

Almay Velvet Foil Cream Shadow – These luxurious cream shadows layer beautifully on top of powder shadows. Try dabbing a shimmery champagne shade in the inner corner to make eyes pop.

Frequently Asked Questions

Is this eyeliner really waterproof?

Yes! The longwearing formula withstands moisture so your liner stays put rain or shine. It won’t run or smudge even if your eyes water.

How do I remove the eyeliner?

Use an oil-based makeup remover or cleansing balm to break down the liner and lift it away. Avoid rubbing and tugging. Gentle micellar water can also be effective.

Can I use this eyeliner on my waterline?

Absolutely, this eyeliner is safe to use along the inner rim. We suggest applying liner to waterline last for easiest application.

Does this product contain parabens?

Nope, this eyeliner is 100% paraben free. Almay does not use parabens in any products.

Is this cruelty free and vegan?

Yes, Almay products are certified cruelty free by Leaping Bunny and PETA. This liquid eyeliner is also 100% vegan.

Create stunning eye makeup looks that last with the new Almay Intense i-Color Bold Liquid Eyeliner. The intense black shade and stay put formula deliver perfect definition in just one swipe. Grab yours today to take your eye makeup to the next level!


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