Almay Hypoallergenic Volume, Length & Definition Mascara – Black


SKU sku00224 Category


Give your lashes the gift of dramatic length and volume with Almay’s Hypoallergenic Volume, Length & Definition Mascara. Specially formulated to nourish lashes while delivering intense color payoff, this mascara helps you achieve a gorgeous eye look that flatters any eye shape.

Volumizing and Lengthening Formula

The unique multi-benefit formula goes beyond basic mascara performance to provide exceptional volume, length, definition and conditioning benefits. The combination of film forming polymers, volumizing waxes and lengthening fibers thickens and extends lashes for a full, feathery effect that lasts all day.

Non-Clumping and Smudge Resistant

Ample spacing between the bristles allows the formula to evenly coat each lash from root to tip without clumping. The quick-drying formula quickly sets for a flexible hold that resists smudging and flaking throughout wear.

Nourishing Keratin

Keratin proteins deeply nourish lashes to promote strength and flexibility. The conditioning formula helps prevent breakage and damage from daily wear and makeup removal. Over time, regular use helps lashes look fuller and healthier.

Hypoallergenic and Fragrance Free

Ideal for sensitive eyes and contact lens wearers, the fragrance free, hypoallergenic formula is ophthalmologist tested to ensure safety. The non-irritating ingredients minimize the risk of stinging, burning and watering during application and wear.

Buildable Color Payoff

Achieve customized lash volume and color intensity. For a subtle daytime look, apply one coat focusing on the lash base. Add more coats for extra drama. The flexible brush evenly distributes the mascara from roots to tips for bold yet clump-free definition.

Smudge-Free All Day Wear

The quick drying mascara formula adheres securely to lashes without flaking or smudging. Lashes stay separated and lifted from morning ’till night. No need for inconvenient touch ups and reapplication throughout your busy day.

How to Apply

Start with clean dry lashes. Wiggle the brush back and forth from base to tip to coat lashes on the top and bottom. Let each coat dry before applying additional layers. Finish by combing through lashes with the tip of the wand to separate.

For stunning wide-eyed definition, first apply Almay intensifying eye liner along the upper lash line. Then layer on two coats of mascara, focusing the brush on the outer lashes. Finish with highlight in the inner corners of the eyes.

Safe for Sensitive Eyes

Ophthalmologist tested and verified as non-irritating, this mascara can be used worry-free by those with sensitive eyes and contact lens wearers. The fragrance and dye-free formula minimizes risks of discomfort.


Almay creates efficacious and gentle makeup formulated without harsh ingredients. All Almay products are never tested on animals.


Available in three rich shades to complement any complexion and eye color:

Black: A deep classic black that provides intense color saturation.
Blackest Black: An ultra-black shade that delivers the blackest black color.
Charcoal: A soft black with warm undertones. Subtly defines eyes with a hint of color.
Give your lashes a no-fuss beauty boost with the multi-benefit volumizing and conditioning powers of Almay Hypoallergenic Mascara. This smudge-free formula nourishes and strengthens for healthier-looking lashes day after day.


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