Our Story

Sephora originated when founder Dominique Mandonnaud opened a perfume shop in Limoges, France in 1970, naming it after the Greek actress Zoe Persephone. His wife Janine joined the business shortly after, bringing her intrinsic sense of style and keen eye for beauty trends.

The shop gained local fame for carrying hard-to-find fragrances. Dominique and Janine steadily expanded the product catalog to include quality makeup, skincare and haircare lines sourced across Europe. Their reputation for exceptional customer service and indulgent in-store experiences drew beauty devotees from across the region.

By 1984, they opened a second Paris location in an upscale neighborhood near high-end fashion houses. The store design featured sleek décor, accent lighting and gleaming displays allowing customers to explore various products. Sephora differentiated itself from department store counters by encouraging visitors to freely sample everything.

Throughout the 90s and early 2000s, Sephora locations multiplied across France and Spain. The unique self-service store ambiance, informed staff and handpicked assortment of coveted beauty brands created an exciting shopping experience previously unavailable.

In 1998, the Moët Hennessy Louis Vuitton luxury group purchased a controlling share recognizing Sephora’s potential to reshape beauty retail globally. This provided resources to further refine concepts and expand internationally.

Sephora entered the US market in 1998 with a store in New York City. American shoppers embraced the visionary retail format and boutique-style environment. Sephora has since become one of the nation’s fastest-growing prestige beauty retailers.

Our Values

Passion for Beauty

Sephora celebrates beauty in all forms and encourages fearless self-expression. We believe looking and feeling your best unleashes confidence. Our product range ensures every customer can explore, play and delight in our shared passion.

Service Meets Inspiration

Our extensively trained staff doesn’t just facilitate transactions; they enrich each visit by advising, demonstrating and inspiring. We marry attentive customer care with expert guidance about products and application techniques. Sephora strives to make every interaction educational and empowering.

We Embrace Community

Beauty connects us. Within our stores and online, Sephora fosters community around a shared fascination with beauty. We learn from each other’s journeys, respect diverse perspectives and revel in the power of camaraderie.

We Champion Inclusivity

Sephora welcomes all who share our affection for beauty. Our product range and service models strive to enhance how every age, gender identity, background and beauty ambition feels acknowledged. We use our collective voice to advocate for values of self-acceptance, fearlessness and equality.

How We Are Different

Carefully Curated Brand Mix

Sephora distinguishes itself from competitors by carrying an unrivaled portfolio of classic prestige lines, breakthrough indie labels, Clean beauty collections and Sephora’s own quality private label products. We are highly selective in choosing brand partners aligned with our standards for ingredient safety, ethical sourcing policies and commitment to diversity. Our merchandising experts constantly update selections to offer the most relevant and compelling product mix in each category.

Insider Access

Customers get first glimpses of upcoming launches and VIP early ordering privileges through our Beauty Insider program. Members earn exclusive gifts, discounts and experiences by collecting points on purchases which elevates traditional loyalty rewards into an inner circle affiliation.

Playful, Interactive Store Designs

Our iconic stores are situated in coveted retail centers designed by renowned architects to feature an open floorplan with stations for self-guided trial and tidy take-home samples. Tactile displays, vivid digital discovery tools and prominent bestseller guides foster extended exploration. Whether you have 5 or 50 minutes, our stores are an engaging destination.

Experiential Services

Clients can schedule skincare or makeup applications then learn techniques during complimentary 60-minute Custom Makeovers harnessing our skillsets. For special events, our Bridal Suite consultations enhance photography readiness. In our Pamper Sessions, clients receive personalized tips during mini-facials using specialty devices only available in our locations.

Digital Convenience

rugdoctorcarpetcleaner.com and our mobile apps allow 24/7 access to shop anytime. Our online Beauty Profile and reviews enable choosing perfect products easily. Digital makeover simulators, drag-and-drop video tutorials and livestreams make our website both practical and playful. Orders arrive quickly with free shipping incentives, extended return windows and buy online, pickup in-store options.

Our Commitment to Conscious Beauty

Sephora believes beauty practices and products can responsibly coexist with positive social impact. We are proud to:

Philanthropy is integral at Sephora. We mobilize employees, clients and brand partners to create positive change together through causes that further reflect our ideals around inclusion, empowerment and wellbeing.

By the Numbers

Our Leaders

Jean Fronsac, Chief Executive Officer
Jean honed leadership abilities during a Parisian banking career before pivoting into retail and joining Sephora France in the marketing department. He led European expansion initiatives before relocating to New York City to oversee Sephora Americas. Jean stewards corporate vision while empowering passionate teams driving innovation at store levels worldwide.

Fatima Dioum, Chief Inclusivity Officer
Of Senegalese descent, Fatima formerly managed a small beauty brand supplying larger retailers. She pioneered industry workshops on diversity issues after experiencing frustrations firsthand. Sephora took notice and created a senior executive role for her to guide internal inclusion growth strategies. Fatima now spearheads external outreach campaigns supporting diverse entrepreneurs plus coordinates Sephora’s philanthropic committees.

Claire Montrose, Chief Merchandising Officer
With past merchandising leadership across high-end fashion houses and sporting goods chains, Claire keeps her finger firmly on the pulse of shifting consumer preferences. She translates micro and macro beauty trends into our unique product portfolio strategy season after season. Claire oversees all purchasing, planning and assortment activities companywide.

Etienne Lefevre, Chief Technology Officer
Etienne honed talents designing intuitive eCommerce platforms for European brands before accepting the challenge to envision Sephora’s robust digital infrastructure as we expanded. His teams architected our industry-leading mobile apps, virtual try-on tools and back-end inventory systems increasing omni-channel growth. Etienne also oversees cyber security and modernization initiatives as technology reshapes consumer experiences.

Carole Bousquet, Chief Marketing Officer
After grassroots publicity roles in the music industry followed by leading PR for a fast casual restaurant chain, Carole brought her creative edge to Sephora initially managing our social media presence during its ascendency. She now charts branding, promotions, partnership development and experiential consumer engagement programming which earned Sephora recognition as a retail marketing pioneer.

Looking Ahead

While so much has changed over 50 years in business, Sephora holds true to foundational values around service, inspiration and community. As beauty industry frontrunners, we will continue lifelong dedication sharing discoveries, sparking self-confidence, and celebrating the many facets of beauty. We look ahead enthusiastically to introduce more people worldwide to brands, products, insider tips and welcoming environments designed to help you feel most authentically yourself.